2025
Irek Sudnik Appointed General Manager and Vice President of the Management Board of Bielenda Group S.A.
Irek Sudnik has assumed the position of General Manager of Bielenda Group S.A. as of the beginning of June this year. Simultaneously, he has been appointed Vice President of the Management Board. This decision by the Supervisory Board marks a strategic move to strengthen the company's leading market position and support its dynamic growth both in Poland and internationally. Irek Sudnik brings over 30 years of experience in management and leadership roles at major companies in the cosmetics, hygiene, and fast-moving consumer goods (FMCG) sectors.
“The appointment of a CEO who also serves as Vice President of our company not only broadens the expertise and accountability of the Management Board in executing our business strategy, but also confirms our ambitious plans for continued development and sustained strong growth. An experienced manager – Irek Sudnik – has joined our team whose contribution, in the form of extensive market knowledge and the ability to manage complex business projects, will further enhance the company’s potential across all operational areas,” emphasizes Marek Bielenda, President of the Management Board of Bielenda Group S.A.
“The leading market position of Bielenda Group S.A. and its strong foundations for stable growth enable us to steadily strengthen the company’s management team. The new Vice President of the Management Board is a professional with an extensive experience in the cosmetics industry and a wealth of practical market knowledge. He will use his expertise to further develop the company’s export capabilities and improve the visibility and competitiveness of its products in major international markets,” says Leszek Muzyczyszyn, Senior Partner at Innova Capital.
Irek Sudnik has held managerial and executive roles in both Polish and international companies, successfully steering their strategic development. He specializes in acquisitions and business negotiations. In his free time, he enjoys all forms of cycling, skiing, and windsurfing, as well as listening to audiobooks.
As of June 2025, the Management Board of Bielenda Group S.A. consists of five members: Marek Bielenda – President, Robert Dobrowolski – Vice President of the Management Board for Finance, Katarzyna Butrymowicz-Knap – Vice President of the Management Board and Marketing Director, Marzena Kalinowska – Vice President of the Management Board and Sales Director, and Ireneusz Sudnik – newly appointed Vice President of the Management Board and General Manager.
About Bielenda Group S.A.
Bielenda Group S.A. is a Polish cosmetics company founded in 1990. It is one of the leading domestic cosmetics manufacturers and the owner of popular cosmetics brands that produce face, body, and hair care products for women and men of all ages. The group includes brands such as Bielenda, Bielenda Professional (created by the company in 2004), Bielenda Professional Supremelab (created by the company in 2017), BodyBoom (acquired in 2019), FaceBoom and BabyBoom (created by the company in 2020), Soraya and Dermika (acquired in 2020), SheFoot, SheHand and ManFoot (acquired in 2021), Tołpa and ON (acquired in 2023), Skinarté and Skinarté proesthetic (created by the company in 2023), and Miya Cosmetics (acquired in 2024). The company's offer includes several hundred products from dozens of care segments. They are available in Poland and in almost 60 countries around the world, on five continents. On the Polish market, Bielenda Group S.A. is the leader or a leading manufacturer of, among others, face creams, serums, masks, make-up removers, and sunscreen and body care cosmetics. The company has its own research and development laboratories and modern factories.
Media contact:
Press office Innova Capital
Katarzyna Kaczmarek
email: ir@innovacap.com
Press office Bielenda Group S.A.
Edyta Sotowska-Śmiłek / Great Story Community
email: edyta.smilek@greatstory.pl
